Issue.19 - Flusser

The philosophy of media.

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19. Introduction

Hello Agency readers!

Today’s issue is quite special.

I will be briefly talking about one of the authors that is responsible for nurturing me with an unexplainable motivation to not only write but also make questions… many questions about: Media

Writing as a technique came quite naturally to me, after all - Everybody Writes, is the title of Ann Handley’s book, which helped me unlock it unlike any other. It perfectly proves the point that we all are writers already.

We all write daily, either in personal message conversations or in emails and professional assignments like blog articles, keynote presentations or social media posts.

Writing as a profession is like any other creative function: you create, architect and organize words into messages, lessons, articles or even… newsletters!

Literature, nevertheless, means “a set of letters”. To write professionally is to have a particular goal in mind, but here’s the catch: It shouldn’t be about converting sales or leads, nor about growing your blog. It should be about nurturing your authority on your favourite subjects because writing is synthesizing knowledge as much as teaching is the same thing as learning.